Email Isn’t Dead. It’s Just Smarter.
Email continues to be one of the most effective channels in digital marketing — but the way we design and deliver emails has evolved. In 2025, smarter strategies mean better engagement.
With over 70% of email opens happening on mobile, clean, minimalistic layouts, interactive content, and light file sizes are no longer “nice-to-have” — they’re essential. And as dark mode becomes the default for many users, optimising for it is now a best practice, not an afterthought.
The Inbox is Evolving
Email Marketing in 2025: What You Need to Know
Static newsletters are on their way out. In their place, brands are embracing interactive elements like polls, quizzes, carousels, and even gamification. These create engaging, mini-experiences that allow users to take action directly within their inbox — no extra clicks required.
Prioritise Mobile-First Design
Did you know more than 70% of emails are opened on mobile?
That means:
Keep layouts clean and simple
Use big, thumb-friendly tap targets
Optimise for dark mode
If your email doesn’t look good on mobile, you’re already losing the majority of your audience.
Dark Mode Matters
Dark mode is quickly becoming the new inbox standard. Optimising your layouts ensures text remains readable, brand colours pop, and your design works as intended — no matter the screen setting.
Personalisation is Key
Two words: Personalisation and Segmentation.
And it goes far beyond adding [FirstName] to your subject line.
Data shows that emails tailored to individual preferences and behaviours can increase open rates by up to 26%. Think dynamic content, behaviour-based triggers, and segmented lists that ensure your message hits the right inbox at the right time.
Smarter Emails. Better Engagement.
Email in 2025 is about being smarter, more personal, and more interactive. Whether you’re designing for dark mode, tailoring campaigns with data, or embracing in-inbox engagement, the opportunities are endless.
Ready to modernise your email marketing strategy? Let’s talk.
Sources: Mailmodo (2025) | Email Octopus Blog